MakeMePulse & Confidential - Scale-up (S2 2023)
Mission: Product Discovery (Creative Design, Decentralized Web3 Infrastructure)
I was brought on board to lead the Product Discovery phase for a new, innovative project involving creative design and decentralized web3 infrastructure. This collaboration between MakeMePulse and a confidential client required thorough analysis and solution framing to ensure a strong foundation for development.
Key project stages
Product Discovery / Feasibility Analysis:
I conducted a detailed feasibility study to evaluate the viability of this new creative project. This involved assessing the technical challenges and opportunities presented by decentralized infrastructure.
Product Discovery / Market Analysis & KPI Definition:
As part of the strategic groundwork, I performed an in-depth market analysis to identify trends and opportunities. I also defined key performance indicators (KPIs) to guide the project's success metrics, ensuring that the business objectives were clearly aligned with market expectations.
Product Discovery / User & Stakeholder Analysis:
To ensure user-centric design, I conducted an extensive analysis of both end-users and key stakeholders. This helped clarify their needs and expectations, laying the groundwork for a product that would resonate with its target audience.
Product Discovery / Brainstorming & Solution Analysis:
I facilitated brainstorming sessions with cross-functional teams to explore innovative solutions. These collaborative discussions led to the identification of creative and technically viable approaches that could differentiate the project.
Product Discovery / Project Scoping & Technical Architecture:
Based on the insights gained, I scoped the project, defining its technical requirements and creating the architecture. This included outlining the necessary infrastructure components and ensuring scalability. Comprehensive documentation was also developed to guide future stages of the project.
Feedback & Results
This Product Discovery phase laid a solid foundation for the next steps in the project. The market analysis, user research, and solution framing provided MakeMePulse with clear, actionable insights. The defined KPIs and technical architecture ensured that the project had a well-structured path forward, ready for development.
